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Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity. The question this raises in my mind is where the industry goes from here.

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The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Your campaigns will be judged for their relevance every second they are live in the auction and ranked accordingly. These efforts will be rewarded with lower click costs, higher quality scores and better results. Maintenance is a must. PPC audits are essential for maintaining and optimizing your Bing Ads and Google Ads campaigns.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

” — Michael Brenner “If you build it, you may still need Google AdWords.” ” — Michael Brenner “If you build it, you may still need Google AdWords.” ” — David Ogilvy “Nobody counts the number of ads you run; they just remember the impression you make.”