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Demandbase: A New Twist In The Lead Management Automation Market

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would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. Reverse IP look up appears to be the new thing here. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? The technology appears useful at both ends of this spectrum.

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