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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media? How can you create effective online video content on a budget?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What social media tool helps small business double their reach on Twitter? 80% of companies are using LinkedIn as their primary tool to find employees. Another is that 45% of B2B marketers said their company had a basic social media presence but didn’t use it as an active marketing tool; only 26% of B2B marketers concurred.