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Inbound Marketing & Marketing Automation

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Many digital marketers are using marketing automation tools to automate lead nurturing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Search Engine Optimization may be a more cost-effective alternative. blogging, creation of high-quality content, and website conversion optimization.

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Marketing Automation Trends for 2010

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Mike Volpe , VP of Inbound Marketing, Hubspot. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Manager, Inbound Marketing, Marketo. Matthew Quinlan , VP Field Operations, Loopfuse.