Customer Experience Matrix

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. It also checks posts to ensure they are optimized for search engine rankings.

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) Better tools will emerge to simplify and integrate social monitoring, response and value measurement. Integration will be the new mantra.