The Effective Marketer

JANUARY 11, 2010

Excel Template for vendor comparison: you can download and use my template as a starting point. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. You get the point. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

B2B Marketing Insights - WE

MARCH 16, 2022

Off-page SEO is the process of optimizing your website’s backlink profile, social media presence, and other factors that influence your ranking. Google Keyword Planner – This is a tool that is built into the Google AdWords platform. If you have a large site consider using templates for updating your titles and meta tags.

SEO 98

SEO Practices Best Practices Lead Ranking 98

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Google Ads (formerly known as AdWords). Here a non-exhaustive list of some of the top PPC platforms.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Marketing Insider Group

MARCH 7, 2021

I also have listed my favorite image resources to make sure your written content is supplemented with the right visual appeal that today’s audiences are looking for. DrumUp is also a social media management tool that lets you schedule and share content via the platform. Canva makes graphic design simple and quick for everyone.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

OCTOBER 24, 2013

2) Use It as an SEO Template. Developing and executing an effective SEO strategy is one of those things, and it can take up a lot of time, effort, and resources if you aren’t on top of it. Here''s an example of an SEO template created in Excel that can make your life a whole lot easier.

Top of Funnel 28

Top of Funnel Adwords Paid Search Agency Planning 28

Hubspot

NOVEMBER 4, 2016

Siege Media conducted a study on what makes infographics inherently shareable (the results of which they turned into a great infographic of their own), and as it turns out, the most oft-shared infographics had an average of just 396 words. 2) HubSpot’s Free Buyer Persona Templates. 3) Google AdWords Keyword Planner.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

JANUARY 10, 2014

Luckily, there are tons of channels out there that are untapped resources for you and your company -- either because you never thought to use them or you never thought to use them in new and innovative ways. Channel #1: Social Media. You may be thinking, "Of course I use social media to promote my marketing campaign!"

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

BenchmarkONE

NOVEMBER 15, 2018

No one can deny that HubSpot is a great CRM and marketing solution for larger firms looking to have all of their tools in one place. For many smaller businesses, HubSpot may not only be overkill…it may actually be less effective than using best of breed tools integrated together. For social media: Hootsuite.

Enterprise Management 82

Enterprise Management Work Management Marketing Automation Services Marketing Management 82

Hubspot

NOVEMBER 11, 2019

Best Social Media Marketing Courses. Google's social media certification has over 300,000 students and provides courses in social media, mobile marketing, SEO, and web optimization. Price: Free Platform: Wordstream Why it's great: Course in ads and social media skills. Social Media Training for Beginners.

Social Media 100

Social Media Paid Content Course Social Marketing 100

Hubspot

JANUARY 14, 2013

1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Content Marketing Institute

JANUARY 23, 2019

Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Ogilvy #research @hubspot Click To Tweet. Competition doesn’t directly dictate pricing on AdWords. The ad quality score does. Image source. Click To Tweet.

Paid Content 103

Paid Content Top of Funnel Cost Per Click Promotion 103

Albacross

AUGUST 28, 2018

This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. Download the template. Increase Your Visibility On Social Media. Another great way of generating more leads is to increase your visibility on social media. Image source. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Valasys

DECEMBER 11, 2019

An ideal B2B SaaS marketing plan template starts with the identification of the ideal customers & opting for an inbound approach to attract engage & convert them. Optimizing the marketing budget & allocating proper resources holds the key are at the very core of the SaaS marketing best practices.

Marketing Budget Creation 59

Marketing Budget Creation Planning Marketing Plans Marketing Budget 59

SnapApp

DECEMBER 4, 2017

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. What I will cover is an adoption of HubSpot’s Topic Cluster model.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Hubspot

NOVEMBER 18, 2015

From offer templates to free holiday-themed stock photos, we've peppered this step-by-step guide with resources designed to get your campaign up and running right away. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Step 1: Create Your Campaign and Offer.

Campaigns 28

Campaigns Planning Landing Pages Buyer Personas 28

OutboundView

SEPTEMBER 20, 2018

Resource allocation, with both people and dollars, is difficult. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. If you’re a company that has just received funding and want to properly allocate resources across sales and marketing, this guide is for you.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Directive Agency

AUGUST 18, 2017

Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. And you can setup recurring report templates to send out to bosses or clients at a regular interval. It helps sort out the most popular content and topics so that you know exactly where to invest your resources. Image Source ).

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

Hubspot

JUNE 22, 2015

Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Editor's note: HubSpot does not actually have a subterranean bunker filled with marketing resources and Twinkies (but please don't tell Erik, he still thinks it's real).

Top of Funnel 28

Top of Funnel Campaigns Landing Pages Content Marketing 28

Hubspot

SEPTEMBER 1, 2016

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social Media Marketing. Your website.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Webbiquity

MARCH 27, 2013

How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. There are a bunch of templates to choose from too.” ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative. Marketing with LinkedIn.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Online Marketing Institute

JANUARY 16, 2013

Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. This post on Content Marketing Institute walks you through how to create an editorial calendar for your content marketing efforts, and even includes a handy template you can use.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

accelerate agency

APRIL 26, 2021

Digital marketers use digital channels to optimize promotion of products and services—including email, social media , web advertising, SMS, and multimedia messages. Digital marketing encompasses components such as content marketing , social media management, search engine optimization ( SEO ), and web analytics. Image Source .

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Optinmonster

AUGUST 27, 2023

More than 75% of those online people use mobile devices and social media, which has implications for your marketing. A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. What resources do you need for content creation? But things are changing.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Albacross

MAY 22, 2019

Think of a relevant resource to make the content better. Monitor Social Media Mentions. Next on our list: monitoring social media mentions. Now, most marketers will post on social media and reply to tags or Tweets, but they don’t monitor their social media mentions. Add it to your site. Strategy 5.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

SEPTEMBER 10, 2015

Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Wouldn't it be great if all of those helpful resources were just a mouse click away? Google AdWords' Keyword Planner.

Blogger 28

Blogger Marketing Websites Lead Scoring Lead Ranking 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. At HubSpot, we think COS is better than CMS. heck, even marketing acronyms.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

DECEMBER 17, 2012

Lead generation , PPC, SEO, website design, social media, PR, content creation. A lot of marketers make the mistake of thinking that, once you set up your AdWords or social media PPC campaigns, it's like a light switch. Social Media & PR. Social media has to be, duh, social. PPC Campaigns.

Enterprise Management 28

Enterprise Management Work Management Paid Search Agency Marketing Management 28