Hubspot

MAY 23, 2011

Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

JULY 13, 2011

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Like most PPC publishers, Google AdWords offers the opportunity to precisely manage the maximum amount that you want to pay per click.

eCommerce 28

eCommerce Spending FAQ ROAS 28

Hubspot

MAY 27, 2011

Google recently updated AdWords with functionality that allows its users to segment PPC ads serving tablets and mobile phones. In AdWords, you can select which devices you want to show your PPC ads by accessing 'Campaigns Settings' and scrolling down to 'Network and Devices.' Connect with HubSpot :

PPC 28

PPC Mobile Marketing Adwords Mobile Advertising 28

Hubspot

NOVEMBER 29, 2010

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical?

Landing Pages 28

Landing Pages Ad Exchange Adwords Conversion Rate 28

Hubspot

JULY 7, 2011

We know that Google's marketing power stretches far beyond the search engine land. You can learn how to unlock the power of Google tools beyond search engine optimization with HubSpot's newest ebook. The inspiration for this ebook came from a more extensive blog post about Google's tools as well as a webinar on the same topic.

Google 28

Google Tools Advertising Agencies Adwords 28

SnapApp

APRIL 4, 2018

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Changes to content often impact this, so if you look at it on the page level, it's very useful! . Landing Page Performance (views and conversions). Page views are important to me. It’s important to establish a benchmark. Dustin Tysick.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 1, 2012

It's not as easy to use as Google AdWords , and you can't set up automatic rules to change your bids. In other words, think about the keywords that are relevant to your business and content. When Twitter users search for a particular keyword, the tweet you chose to promote will appear at the top. On Twitter, get started here.

Paid Content 28

Paid Content Twitter Advertisements Advertising 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? That means keywords are your new best friend. Your future SEO manager should be obsessed with checking and tweaking your keyword strategy. 4) Email Marketer.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 18, 2013

While you may never escape the vicious cycle of paying for expensive clicks on the more general and competitive keywords, you can begin to balance it out by targeting the other end of the spectrum -- the ultra-specific keywords like model numbers, part names, UPC codes, that sort of thing. Long-Tail Keyword Expansion.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Albacross

AUGUST 28, 2018

For example, take a leaf out of RoboForm’s book, and incorporate a secondary Call To Action (CTA) on your Thank You page to ask for referrals. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 Hint: you shouldn’t be doing any keyword stuffing.). Image source. Image source. Guest Blog.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Single Grain

JUNE 3, 2021

Plus plenty of tips from the other side: how to land a job as a Marketing Director. Participate in Webinars. Similar to events, the Director of Marketing has the responsibility of organizing and participating in webinars. Similarly, webinar participation helps to improve branding and assists in networking.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Albacross

AUGUST 28, 2018

For example, take a leaf out of RoboForm’s book, and incorporate a secondary Call To Action (CTA) on your Thank You page to ask for referrals. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 Hint: you shouldn’t be doing any keyword stuffing.). Image source. Image source. Guest Blog.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

SnapApp

DECEMBER 4, 2017

Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. Those days are long gone, and now the first page of Google is wildly competitive. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

JUNE 2, 2017

Landing Pages. Provide a quote calculator on your pricing or product page. Add Interactive elements to your webpages like the leadership page , about us, or team page — allowing you to tell your story better and present the people behind the company in a more dynamic and active way. Paid Media. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. This is short for Hypertext Markup Language, a language used to write web pages. Call-to-Action.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

MARCH 27, 2013

Hoping to land that dream job through LinkedIn? 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Sales pitch aside, this post provides a helpful step-by-step guide to starting a LinkedIn Group, broadcasting group messages, setting up webinars and more. Marketing with LinkedIn. million in revenue.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

DECEMBER 10, 2014

Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the "connection" between the messaging on your CTAs and the landing page. Install heat map tracking (like CrazyEgg ) on your homepage to see where people are clicking and how far they are scrolling down the page.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

SEPTEMBER 1, 2016

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Content Marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Brandpoint

JUNE 24, 2021

This metric determines how much it costs to capture and land a new customer. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. In AdWords, lower your CPA by increasing your Quality Score. CAC: Customer Acquisition Cost. CRO: Conversion Rate Optimization.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 22, 2012

Since HubSpot has personally experienced success with Facebook ads and we're now seeing two Fortune 500 companies publicly back the channel, we thought it was a great opportunity to take a look at some examples of Facebook ads and why they're effective. Well, let's take a look at the landing page I get directed to, just to be sure.

Paid Search Agency 28

Paid Search Agency Facebook Ads Examples 28

Optinmonster

AUGUST 27, 2023

You can also easily find duplicate pages and identify missing titles and descriptions. Do Keyword Research and Create Content One crucial part of creating content is doing keyword research. Keywords are the terms people use to search for content. You can find more keyword research tools here.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Albacross

MAY 22, 2019

Fine-Tune Your Landing Page. After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. CTAs aside, make sure you remove all navigational links on your landing page. Alright, here’s one last tip that will help you optimize your landing pages…. Strategy 1.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

NOVEMBER 2, 2016

They also host a number of webinars to communicate their credentials to prospective clients. Check out this post by HubSpot's VP of Marketing, Kieran Flanagan, on why you should spend 50% of your time on distribution. This could be either through one-to-one calls, group webinars, automated emails, or a combination of all three.

Marketing Budget 28

Marketing Budget Paid Content Webinar Metrics Budget Programs 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. No limit on page views. FAQ: What’s the Difference Between a Home Page and a Landing Page?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. And Brian didn't get a chance to tell you a whole lot about the inside workings of HubSpot marketing and stuff that works because he's more judicious than I am. There are three parts to this article. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28