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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

You may be interested in learning a new skill but unsure it’s the right fit or unfamiliar with the expectations of roles associated with it. Many will offer sample certifications and freely accessible coursework to get marketers started as well. eMarketing Institute’s Free Online Marketing Course & Certification.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

From there, you'll have the ability to introduce fellow group members to interesting and helpful blog posts , ebooks, and webinars on your site, and convert appropriate group member prospects into leads! You could then use those insights to inform your other marketing efforts. Connect with HubSpot :

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

From a usage standpoint, there are dual benefits: First, marketers can add more context to their posts with hashtags, giving readers an instant overview of the topic at hand. Without any data on your efforts, measuring the effect of your marketing on Pinterest was pretty subjective up until this point. A win-win, if you ask us.

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The Ultimate Guide to Marketing Jobs

Hubspot

The skills and qualifications required of both SEO and SEM specialists include experience interpreting and applying analytics, the ability to manage and allocate a marketing budget, the ability to read and apply website and search analytics, proficiency in Google AdWords and Google Analytics, and knowledge of search engine trends and news.

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How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

Hubspot

Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Interesting visuals. Email Marketing.

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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Most PPC advertisers come from a Google AdWords background, which is very rooted in “intent based” keyword searches. But more importantly (at least for marketers), we’re Liking pages that reflect our personal interest in sports, music, movies, and celebrities. 1) Facebook Ad Targeting by Interests. and still tanked?