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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads.

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Tools and resources: Getting started with Google Analytics 4

Martech

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Google Tag Manager help. Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly.

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4 AdWords Tips Your Small Business Can’t Live Without

BenchmarkONE

Investing in Google AdWords can be great for your ROI — if you know what you’re doing. Google AdWords can be confusing, and clearing up that confusion can be a major time suck. So to help you out, we’ve compiled our favorite quick and easy AdWords tips. Read on and start getting more out of your AdWords efforts.

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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. Google Account Dashboard.

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The Role of Google Adwords in Your B2B Strategy

Lake One

Google and Google Adwords is complex and continues to change rapidly. For B2B businesses, Adwords can be very challenging, but it can also be the catalyst to success in your overall campaign. . Google Adwords and Your B2B Strategy. Just like any other tool in your toolbox, Google Adwords plays its own critical role.

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Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. As a B2B marketer it’s crucial to develop methods that help you stand out from the crowd, as well as to weed out any B2C traffic. Courses, Degree Programs.

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Introduction to the Marketing Attribution Challenge

InsightSquared

Organically through your website, a Google search (Adwords), a post on a free social channel, a paid social ad, maybe through a chat pop-up, or maybe via an email promotion, among others. We want to help you understand what campaign yields the best ROI and at what stage in the customer journey. It’s a lot! .