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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. What AdWords’ Exact Match Keyword Update Means for You.

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

Stop the automated link building schemes. Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. Test landing pages for conversion.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Visibility to social media profiles and pages. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Twitter Ads. Twitter Advertising.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Link Building. Generate increased digital visits to your website.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Link Building. Generate increased digital visits to your website.

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Google Introduces +1 Button for Websites

Hubspot

A couple of months ago, we reported on the launch of Google's +1 button for Google search engine results and AdWords ads. Today, Google announced that websites can now add the +1 button to their sites, including individual web pages and articles. Now, users can recommend content on a page while they're still on it.

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