KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart. Final Thoughts.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

OCTOBER 27, 2016

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site. 3 Steps to Get Started: 1.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. When you review your data in Google Analytics or look at your traffic logs, you can use the recorded information to help you analyze your campaign performance and improve your targeting and return on investment (ROI).

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

JULY 27, 2017

Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. As any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JUNE 12, 2017

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. Exact Match.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

KoMarketing Associates

FEBRUARY 27, 2018

They were sending $12,000 a day of AdWords traffic to this page… and they had never ever tested it. Here’s an example of an AdWords ad and a landing page that doesn’t use the same core phrase. The traffic coming to the landing page was from AdWords ads, including the broad match keyword, “New Mexico adoption”.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

MAY 3, 2018

Pro Tip: Count of Sessions helps to breakdown the New vs. Returning Users to further understand exactly how many times your Users are coming back. Pro Tip: Enable this feature to consolidate Google AdWords performance data to a centralized reporting platform. Behavior >> New vs. Returning. Search Console. Conversions.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

MAY 31, 2018

These ads will appear anywhere on Quora, so try to narrow your focus and group similar interests as you would normally do on AdWords – this will help when measuring success if everything was tagged properly. Are you also running an AdWords program? Topic Targeting. Question Targeting.

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 22, 2018

Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. How can DSAs help B2B advertisers? Difficulty identifying your best keywords.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

FEBRUARY 8, 2018

As they do, this post will help highlight five of the best practices in order to find B2B success with LinkedIn Ads. Promoting specific events or a company blog are ways to help generate awareness. for AdWords search ). It can also help make sure ad copy remains fresh so users don’t see an ad more than a few times.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

NOVEMBER 1, 2016

These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. For breadcrumb trails, Google does recommend implementing the BreadCrumbList data type, which helps indicate the page’s position in the site hierarchy. Google AdWords Ad Extensions.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

KoMarketing Associates

SEPTEMBER 20, 2018

But we wanted to help you kick your game up a notch. AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Use AdWords Frequency Reports to avoid ad fatigue. For AdWords users, this is fairly easy. And that you’re already using retargeting.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

APRIL 5, 2016

Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Even AdWords is changing. In Closing.

Paid Content 120

Paid Content Advertisements Advertising Long Tail Marketing 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. For B2B marketers, this means your time investment requirement for Google+ lessens significantly in the new year. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

JULY 19, 2016

” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. AdWords Wrapper. AdWords Editor.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. This foundational piece is a great place to start.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

MAY 22, 2014

Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. Google is also adding a new function to search, which helps promote app re-engagement. Helpful Resources. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

APRIL 27, 2017

AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. This new advertising solution is to help B2B marketers reach target audiences throughout the entire buying journey. Twitter Tailored Audiences. Conclusion.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

APRIL 7, 2014

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

MARCH 5, 2013

Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool. AdWords helps users attract customers and clients with ads that appear in search results. Photos courtesy of Tumblr , Google AdWords , and Optimizely.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

NOVEMBER 19, 2013

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Three elements of Google’s program that benefit our existing search engine advertising programs include: Remarketing Lists for Search : Remarketing lists allow AdWords ads to get a more prominent position for relevant users. Conclusion.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

APRIL 13, 2017

No matter what the form is for, a well-designed one can help marketers gather people’s information. Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. This type of feedback helps B2B marketers to continually optimize campaigns. Final Words.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JANUARY 2, 2018

In an effort to ensure time can be invested in cross-training endeavors, try to add “holds” or other sensible reserved times to your calendar to help mitigate unsuspecting or last minute scheduling. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MARCH 13, 2014

Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. Certificate of Incorporation. Final Thoughts.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

APRIL 26, 2018

Program goals help you create a good faith agreement that frames program success. Consider including some of these data points: Keyword search estimates ( Google Keyword Planner is helpful here) for all major keyword themes. Is it to generate qualified leads? By what metrics will success be defined? Is it a cost per lead metric?

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

FEBRUARY 24, 2015

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Schema tagging vocabularies for images and video help search engines better understand the context and information associated to these assets.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120