Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Sprout Social

APRIL 19, 2017

For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. It’s very relevant. Build Awareness.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

LeadSquared

JULY 22, 2014

Can you give a comparison overview with Google AdWords and Facebook? You can find a basic overview of how to create ads on Facebook and Google Adwords in these respective guides. To give you a brief overview, Adwords is way more complicated than Facebook as an advertising platform. It is cheaper than Adwords as well.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Biznology

OCTOBER 2, 2012

How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com). Keyword Generator: Using Ubersuggest for content optimization (jenifferthompson.com). Prioritizing Your Keywords (searchengineguide.com).

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

KEO Marketing

OCTOBER 30, 2015

While Twitter may not have the professional focus that LinkedIn offers, you can still zero in on specific prospects on Twitter by using carefully chosen keywords or hashtags. You can also target you audience according to a number of characteristics, or can even choose users that follow another Twitter account.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Planning 48

Hubspot

MAY 25, 2016

Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Twitter’s ad platform is not as advanced as Facebook. Follower Targeting: Targeting specific Twitter accounts and followers means that you can build lists of industry or regional influencers to create niche audiences.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hinge Marketing

NOVEMBER 5, 2015

Ads are available on social sites such as LinkedIn and Twitter, as well as search engine results pages such as Google Adwords. Your firm should have a Twitter and LinkedIn profile that you can share content from. Careful keyword selection and ad copy creation will help keep budgets from getting out of control.

Brand Identity 48

Brand Identity Branding Budget Programs Ideal Customer Profiles 48

KEO Marketing

MAY 27, 2015

To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Awards. About KEO Marketing. KEO Marketing Inc.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

KoMarketing Associates

JANUARY 20, 2015

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. I believe that this is the very reason why Instagram blows away Twitter on brand engagement. It embodies a unique element: storytelling. While other social media platforms (e.g.:

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! Promoted Tweets. LinkedIn Sponsored Updates.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Twitter Ads. Twitter Advertising. Once reserved for high budget advertisers, Twitter ads are now available to everyone with no minimal spend. Paid Search. Social Media Management.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

LeadSquared

JULY 22, 2014

If you want to use YouTube as a place where the ads are shown, you can control that from AdWords. You could look out for people with similar interests in Twitter as well. How is it different from Google AdWords? Is it recommended for small businesses to invest in LinkedIn ads and Twitter ads? Question 4. Question 10.

Webinar Metrics 52

Webinar Metrics Lead Generation Social Media Generation 52

Adobe Experience Cloud Blog

APRIL 24, 2012

In 2010, Twitter introduced search ads similar to Google’s AdWords, and it continues to acquire search-related companies, such as Julpan and Bagcheck. Lee graciously agreed, so here’s how it works: Follow Lee ( @leeodden ) and the B2B Marketing Book Club ( @b2bbookclub ) on Twitter. Social networks also feature search.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Contently

AUGUST 2, 2016

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Hinge Marketing

JULY 24, 2015

Google AdWords is the most popular PPC service. Twitter Ads. Twitter provides a number of different ad types , including: Promoted Accounts : This kind of ad suggests Twitter accounts to people that they aren’t currently following, but might find interesting. How Hinge Can Help.

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Advertisements 48

Sprout Social

SEPTEMBER 17, 2019

You will need an AdWords account to use this tool. You can also find popular Instagram and Twitter keywords and optimize your social posts for more visibility. The Trends Report further narrows down the trending topics and hashtags relevant to your brand, competitors and industry.

Keywords 103

Keywords Research SEO Lead Scoring 103

Hubspot

FEBRUARY 10, 2013

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. To give you a sense of how Super Bowl XLVI’s social media participation went last year , brands had mentioned following the conversation on Facebook and Twitter equally at 8 times each during commercials. Here we go.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

LeadSquared

NOVEMBER 27, 2013

Unlike Twitter, and other Social Networks out there, the links shared on Google Plus are ‘Do-Follow’, thus giving you a benefit of Rank as well. Searchable Hashtags. Shared Endorsement is the new addition to the benefits of a link-up between your Adwords and your other Google accounts. Link Juice.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Hubspot

JUNE 10, 2015

2) Twitter. The Good: Twitter allows you to target people based on their current interests. Every time someone sends out a tweet with a hashtag, you have the ability to target them via social media advertising; this is just like keyword targeting on Google AdWords. You can view the MarketShare case study here.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

LeadSquared

SEPTEMBER 19, 2018

Learn more about how to run PPC campaigns on Google Adwords ). Facebook and Twitter are also equally relevant for B2B. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Twitter search is a wonderful way to find leads.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Marketing Insider Group

MARCH 7, 2021

Twitter is another great tool to see which topics are trending and hashtags that are relevant to your industry and target audience. You can manage all your social media accounts, monitor hashtags, track and respond to mentions all in one place. Keyhole also allows you to track any keyword, hashtag or url as well.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

DECEMBER 11, 2013

2) Facebook launched clickable #hashtags. In an effort to “help people more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook implemented clickable hashtags in 2013. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

LeadSquared

MAY 2, 2017

Learn more about how to run PPC campaigns on Google Adwords ) 3. Facebook and Twitter are also equally relevant for B2B. Editor’s plug: Find out how to generate leads through Facebook ads in this guide ) Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Learn more about how to run PPC campaigns on Google Adwords ). Facebook and Twitter are also equally relevant for B2B. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Twitter search is a wonderful way to find leads.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Hubspot

JANUARY 1, 2014

Instead of creating a 20-page ebook on the step-by-step process to creating an AdWords campaign, make a short webinar tutorial in which you can clearly show each step and explain their importance. Viewers can follow along and create their own AdWords campaigns during the webinar. Are you trying to "create" a conversation?

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Convince & Convert

MARCH 8, 2012

One of the things we did was, in the pattern I work in, it works rather close to a, like the senior people, the executives and so on, so we’ve managed to get some of them on both our Twitter feed and on Facebook where they tweet about what’s up and down in their world. I think, long- term, that’s a smart play. Eric: Yeah.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Convince & Convert

AUGUST 3, 2015

Twitter Followers: 23,400+. Twitter Followers: 34,500+. Twitter Followers: 128,000+. Twitter Followers: 2,388. The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords, and other PPC campaigns using information from their top competitors. Twitter Followers: 7,098.

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

Buffer

JANUARY 14, 2019

And if you’re comparing to something like Google AdWords, keywords are relatively less expensive to target on YouTube than in traditional search. We would all love to say hello to you on social media – especially Twitter! Hailley on Twitter and Hailley’s Website. Brian on Twitter and Brian’s Website.

Paid Content 92

Paid Content Youtube Facebook Demand 92

Hubspot

JUNE 16, 2013

Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable.

Paid Search Agency 28

Paid Search Agency Facebook Ads Planning 28

Convince & Convert

MAY 17, 2012

Only supports Twitter and Facebook. Price: Free for one Twitter account and one Facebook fan page. $39/month Keyword, hashtag, and user monitoring across the Web plus Web Alerts when your keywords are found. Cons : Supports Twitter, Facebook, LinkedIn only. Cons : Supports Facebook, Twitter, and YouTube only.

Small Business Marketing 162

Small Business Marketing Social Media Budget Programs Work Management 162

Marketing Insider Group

APRIL 27, 2015

Google Keyword Planner : If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up.

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. The hashtag and timeliness earned them nearly 2000 retweets and some serious social media attention. In April, Twitter introduced Ad Groups. On average, conversion rates for advertisers on Google AdWords are around 2.7%

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Sprout Social

JUNE 20, 2019

It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. For example, their Twitter competitor analysis applies a “grade” based on their average number of retweets and likes. What are their top-performing keywords and hashtags? A fun tool for checking out bigger brands is Social Blade.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

PureB2B

JANUARY 31, 2019

Use hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics. Gmail Ads allow you to target your AdWords campaign to people who have received emails from your competitor. The average person has 7.6 active social media accounts and spends more than 2 hours a day on them.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Only B2B

MARCH 15, 2018

Here are a few ways to drive traffic to your blog using social media: Consider your copy: Your blog may have a catchy title, but it may not be effective on social platforms like Twitter. Monitor hashtags and message boards to find conversations or posts that relate to your business.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

PureB2B

JANUARY 31, 2019

Use hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics. Gmail Ads allows you to target your AdWords campaign to people who have received emails from your competitor. The average person has 7.6 active social media accounts and spends more than 2 hours a day on them.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59