Biznology

NOVEMBER 23, 2016

First, they matched the Twitter handles in the business record to those in the consumer database. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. He explained that Stirista already had a massive database of B2B and consumer records.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Many hands make light work.”. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JUNE 7, 2016

My reports are mostly a hodge podge of data culled from Google Analytics , Moz , Google Webmaster Tools , SEMrush , Ahrefs , and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

OCTOBER 1, 2013

Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Start with the keyword phrase fed into Google, Bing, and Yahoo! And then just search as deep as you can, especially to the point when Google begins to fail on you. Google breaks apart and starts making surreal connections.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

OCTOBER 21, 2013

The behavior graph provides the foundation, to some extent, of Google Search, Netflix recommendations, Amazon recommendations, iTunes Genius, Nike+ run tracking, Foursquare, Fit Bit, and the entire “quantified self” movement. Behavioral Mapping.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. Now there’s micro-influencer marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

DECEMBER 22, 2015

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! Pop them into the comments or let me know on Facebook or Twitter. 1) Adaptive Websites. Good luck and go git ’em, tiger! Like this post?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Google’s a cat and the people you want to hire you are cats, too. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

DECEMBER 9, 2014

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Their competitors.

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

SEPTEMBER 17, 2013

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Anyway, let’s get back to Google’s mirror. Then steal it and use it.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

FEBRUARY 5, 2013

The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

JULY 1, 2014

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

MAY 16, 2017

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. Same thing with Google and the rest of the online world. and Bing in a very positive, at best, or neutral, at very least. Buon Appetito.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

AUGUST 7, 2012

Google Demands Courtly Love. Google requires courtship and courtly behavior. While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Never try a Google Crashers.

Google 80

Google Adsense Social Networks Domain 80

Biznology

NOVEMBER 8, 2011

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile.

Google 80

Google SEO Adsense Profiling 80

Biznology

OCTOBER 15, 2013

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. Heaven forbid, the second page.

Paper 80

Paper Google Adsense Demand 80

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. My SEMRush Projects Dashboard. That was, until Olga reached out to me to give me full access to the entire suite of tools that make up the newest iteration of SEMRush.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

MAY 5, 2015

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. At least for now, Google can tell the difference between a one-man-band and a community orchestra.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

JUNE 24, 2013

I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Consider the following recent news items: Twitter acquired Vine, a social site for posting 6 second videos. Image via CrunchBase. But lately it’s too hard to ignore.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Google is wary of severe SEO front loading, rightfully so. Get some training, hire a professional, work on your foundation.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Google is wary of severe SEO front loading, rightfully so. Get some training, hire a professional, work on your foundation.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

JANUARY 7, 2014

And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Maybe Pinterest, even.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

MAY 9, 2017

We also recognize that most every message board registration, Twitter-handle, Facebook wall , every single channel on YouTube and profile on Instagram represents a beautiful child of God and not just a Klout score or a sticky metric or an Influencer Score or a follower/friend/subscriber count or even an engagement.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

DECEMBER 17, 2013

Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). Even if a website is merely a formality, it surely means a lot to Google when it comes to reliability, reputation, organic search, and Google Authorship. Some people use their Twitter accounts as a de facto bookmarking tool.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. The Long Tail strategy for AdWords works for blogger outreach. My expertise, however, is online community outreach and engagement.

Blogger 80

Blogger Outreach Social Media PR 80