The Marketing Blender
FEBRUARY 27, 2024
Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides. Take Bison IP as an example.
The Point
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.
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Anyword
OCTOBER 4, 2021
You can exchange backlinks and generate traffic for SEO and rank better in google search. That should include networking events, business expos, trade shows; you name it. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. Ask for referrals.
KoMarketing Associates
APRIL 27, 2017
AdWords Customer Match. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices.
Webbiquity
MARCH 19, 2019
So early on, we exhibited at trade shows that people from big companies were attending. Now, this was back when Google AdWords was pretty new. One Saturday night, I posted my first ever Google ad. John Sundberg: We generally sell to very large companies. And we had a pretty compelling story. We knew their problem.
Hubspot
FEBRUARY 18, 2022
Generally speaking, the metric is used to gauge the efficacy of individual campaigns — via channels like Google ads , email marketing, or social media — but it can also help you understand whether you're getting the most out of your marketing spend as a whole. Cost per Lead Example.
KoMarketing Associates
FEBRUARY 24, 2015
Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. properties).
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