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How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords.

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.

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How Your Web Page Speed Effects Your SEO and Adwords Performance

Stevens & Tate

Knowing how to optimize your mobile site for speed will make all the difference to your search engine rankings. The Importance of Testing Site Speed. The changes are going to make knowing the speed of a mobile site essential. Many tools permit site owners to determine their page speed to see whether enhancements are needed.

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark Consulting

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.

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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords. Before then, they spend time building their SEO strategy, developing a list of target keywords and blog topics, and actually publishing blog articles to their site.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Site Content >> All Pages. Follow along!

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords.

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