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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count: 46,500. Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! 2) Google Keyword Planner. Google Review Count: 29,800. ” — Smart Bug Media. 1) SEMrush.

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PPC Management Software for Law Firms

DAGMAR Marketing

A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. and worldwide.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Custom Social Media Graphics. Social media posts with images get more interaction because the human eye is trained to notice images first.

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How much money should B2B startups be spending on marketing?

Sage Marketing

PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. When it comes to brand awareness and trust, sample goals to measure might be: % increase in social media engagement. The typical answer I get is “MORE”. More customers.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. . Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution, click rates, video views, social media shares and comments, Leads generated, ROI reporting. .

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Marketers can’t afford, anymore, to leave visuals out of social media. The 2 Most Important Google+ Updates of 2013. 1) Google+ got an updated look and feel.