KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Marketing Automation: Marketo , Pardot , Act-On. Bing Ads Accreditation. WordStream’s PPC University.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Adobe Experience Cloud Blog

AUGUST 21, 2017

While most users already know that landing page improvements boost ROI, did you know that they also impact how AdWords and Facebook Ads themselves treat you? Ad platforms like Google and Facebook give priority to ads that provide what the user is searching for. Boosting ROI . What other tips have worked for you?

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Engagio

MAY 16, 2019

Jon led the marketing automation charge when he started Marketo 13 years ago, and now he’s looking to reinvent marketing again in today’s modern era. When you think about it, 2005 when we were first starting Marketo, Google AdWords is only a handful of years old. What does the future hold? Here’s Jon.

Marketing Automation Services 48

Marketing Automation Services Marketo Lead Ranking Adwords 48

Adobe Experience Cloud Blog

JULY 3, 2017

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. AdWords has also recently introduced a powerful attribution modeling feature.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to extend Google’s own business).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 22, 2016

We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. To obtain this type of attribution report in your Google Analytics, click Conversions > Attribution > Model Comparison Tool. Attribution Models: Understanding the Customer Journey.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

Adobe Experience Cloud Blog

JULY 25, 2018

Google Keyword Planner is a great example. Google’s massive store of data is at your fingertips—use it to discover precisely what your audience is looking for, and deliver it back to them in the form of meaningful keywords. Use these tools to find out what interests your audience, and then let that knowledge power your advertising.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on.

Social Media 100

Social Media ROI Media Leads 100

Adobe Experience Cloud Blog

JANUARY 26, 2018

Think of it as Facebook’s version of Google AdWords’ quality score. Much like AdWords , your bid and daily budget are also important. The post Facebook’s Relevancy Score: What You Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Why Does Your Relevance Score Matter?

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. The 2019 lineup includes speakers from Google, Siemens, DemandGen, 3M, Oracle, et al. Sponsor: Marketo. Great for: Marketo users, customer engagement representatives, and advertising executives.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

JUNE 30, 2016

Google considers factors like browsing history, physical location, demographics, and personal preferences when dishing up search results. When you Google your key terms, you are probably not seeing the same results that your target audience is seeing when they search those same words. marketing automation software.”).

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Allocadia

JUNE 7, 2019

Among its unique features are integrations with more than 33 other systems, including Netsuite, SAP, Marketo, Google AdWords, and Salesforce, and a predictive technology engine that offers pipeline forecasting and analyzing variations.

Work Management 40

Work Management Marketing Management Budget Programs Adwords 40

SalesIntel

NOVEMBER 17, 2022

If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. There are several PPC marketing providers and the most commonly used one is Google Adwords. So, focusing on SEO activities is crucial to get noticed by the decision-makers.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

DECEMBER 23, 2015

Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data.

PPC 48

PPC Allocation Ads Lead Ranking 48

KoMarketing Associates

FEBRUARY 9, 2016

Marketo: What is Marketo? Google Small Business: Launching a Web-Based Business. Google Small Business Adwords Education Series. FreshBooks: Introduction to Cloud Accounting. Evernote: Seriously Playful: Hack Week 2016. Moz: Around the Office. Sprout Social: What is Sprout Social? Apache Fabrication and Hosing.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

LeadSloth

AUGUST 11, 2009

Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Adobe Experience Cloud Blog

OCTOBER 31, 2017

” “To me, this sounds like Facebook is inching closer to a Google Adwords approach—a bidding war between advertisers. The post How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Just Ask Google. Google doesn’t sell the data (as far as I know). The Google advantage is speed and relevance.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Clearly, Google AdWords is the best place to spend our marketing dollars. Site Traffic : Lead Ratio.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Churn Rate 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. Using the example above, let’s assume Marketo has already set up a nurture track for Web Personalization.

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

Circle Studio

NOVEMBER 8, 2018

On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. Marketing automation solutions such as HubSpot, Act-On and Marketo offer a much more comprehensive online marketing solution for firms that have/are investing heavily in their websites and content marketing.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

If your source is a Google AdWords ad with the headline “Make email marketing easier,” then the headline of your landing page should read “Make email marketing easier.” The post Tips, Tricks, and Secrets to Create Great Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Landing Pages 134

Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

The Lead Agency

MAY 14, 2017

Marketing automation software such as Act-on, Pardot and Marketo, have simplified tooling with which users can easily create these components. Marketing automation solutions simplify otherwise technical campaign components such as creating web-pages and HTML emails, forms and automated lead-nurturing programs.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation B2B Marketing Automation 54

SmartBug Media

NOVEMBER 3, 2020

Because of this, they usually end up bumping their heads up against the ceiling of Salesforce’s functionality and ultimately utilize third-party AppExchange apps and/or marketing automation platforms such as Marketo , Pardot , or HubSpot. Third-Party Apps. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

SnapApp

JULY 10, 2018

Marketo specializes in creating marketing applications that enhance the channel of communication between brand and customer, which helps optimize engagement campaigns and improve the way companies interact with their audience. Demand Gen Conferences to Attend. Lead Generation: Lynda.com.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

APRIL 7, 2015

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Real-time personalization helps optimize marketing spend by targeting ads to the right audiences across the different ad channels such as Google and Facebook. Optimizing Ad Spend. Price sensitivity. Buying history.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

MAY 24, 2010

Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. Google Analytics. Google is continuously adding new advanced features that can help take your B2B marketing efforts to the next level. Google, newsletter), campaign medium (i.e., Google AdWords.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Outsmarting Google: SEO Secrets to Winning New Business. The guide describes proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Advanced Google AdWords. Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

TrustRadius Marketing

JANUARY 8, 2020

Marketo Engage, part of the Adobe Experience Cloud, is a marketing automation platform for midsize and enterprise businesses. Contact Marketo directly for a demo and pricing information. .” ~ Caio Almeida | Brand Strategist | Opto Creative Lab Inc. SharpSpring has a unique pricing model designed with agencies in mind.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Adobe Experience Cloud Blog

APRIL 24, 2012

So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In fact, we employ the services of his company here at Marketo.

Social Media 48

Social Media Optimization SEO Social Marketing 48

SnapApp

JULY 10, 2018

Marketo specializes in creating marketing applications that enhance the channel of communication between brand and customer, which helps optimize engagement campaigns and improve the way companies interact with their audience. Demand Gen Conferences to Attend. Lead Generation: Lynda.com.

Training 48

Training Demand Demand Generation Agencies Planning 48

Adobe Experience Cloud Blog

JANUARY 31, 2012

Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead. If I was to manage from AdWords alone, piping more money into the Display Network is a no-brainer. Dirt cheap conversions and high volume, what more could Marketo ask for? Individual Conversions.

PPC 48

PPC Optimization Conversion Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 11, 2016

Marketing technology, which is a broad range of technology, including marketing automation platforms, CRMs, and targeted advertising platforms like Google AdWords and LinkedIn Advertising, can help marketers reach more prospects with relevant offers and messages, without the extra costs associated with printing and postage.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Adobe Experience Cloud Blog

JULY 21, 2016

There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. Are You Making Some of the Biggest Mistakes in Digital Marketing?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Thought Leadership 48