Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns. Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns. Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 22, 2013

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

SEPTEMBER 1, 2022

Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on….

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. Storytelling can also boost your content marketing results. Most marketers follow a three-act structure. One that’s compelling and easy to follow.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156