Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Next-Level Tools.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. It’s a great shortcut for your sales and marketing team–but not even that will help with SEO.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

NOVEMBER 30, 2011

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. If you’re selling specialized machine tools, you’re lucky if you have 10,000 potential customers worldwide. . Image via Wikipedia.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. How do you pay for marketing?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

OCTOBER 7, 2011

So why am I not like many others and jumping up and down about Google’s supposed domination of the online space? There are just a few reasons why I am more than cool with Google’s position in the marketplace: It works (most of the time). Why would I when I can get Google Docs for free? If it wasn’t Google. :

Google 80

Google Adsense Adwords Loyalty 80

Biznology

NOVEMBER 19, 2012

SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Here are 10 SEO measurements every marketer should know. Return on Investment (ROI) : It’s the final word on the success of any marketing campaign. M Invest) / ( $0.5

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

DECEMBER 22, 2015

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . 1) Adaptive Websites. Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

OCTOBER 1, 2013

Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Start with the keyword phrase fed into Google, Bing, and Yahoo! And then just search as deep as you can, especially to the point when Google begins to fail on you. Google breaks apart and starts making surreal connections.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

OCTOBER 4, 2012

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. in the end-to-end marketing and communications workflow in future posts.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. So why then are so many marketers dissatisfied with mobile search? Much, much harder.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Just look at the integration of Google+ goodies into Google’s search results. Image via Wikipedia. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

DECEMBER 9, 2014

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. These tools also check your site speed and site performance as well.

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Why should search marketers care about the Microsoft-Yahoo!

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

NOVEMBER 4, 2014

Now, you can replace your expensive market researchers with robots! In the past, you would either use your years of experience to guesstimate or you would do some serious market research to ascertain what other folks are charging for the same or similar products and services, checking once-in-a-while and only a few obvious competitors.

Pricing 80

Pricing Price Enterprise Management Merchandising 80

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them? 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

SEPTEMBER 17, 2013

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Anyway, let’s get back to Google’s mirror. Then steal it and use it.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. OK, now on to tools. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

JULY 1, 2014

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

JUNE 21, 2016

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. That’s cool.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

MAY 16, 2017

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. Online Brand Management is a Formal Italian Meal. This is all about discovery and engagement, this is all about outreach and association.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

AUGUST 7, 2012

Google Demands Courtly Love. Google requires courtship and courtly behavior. While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Never try a Google Crashers.

Google 80

Google Adsense Social Networks Domain 80

Biznology

OCTOBER 15, 2013

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. Heaven forbid, the second page.

Paper 80

Paper Google Adsense Demand 80

Biznology

JUNE 24, 2013

I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. I’ve been talking about the visual web as the biggest digital marketing trend no one’s talking about for a while now. Image via CrunchBase. But lately it’s too hard to ignore.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

MAY 5, 2015

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. At least for now, Google can tell the difference between a one-man-band and a community orchestra.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

DECEMBER 15, 2015

The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

JANUARY 7, 2014

Secret number 2: blogs, and the associated marketing, promoting, connecting, pitching, connecting, relating, commenting, and responding, and then blogging some more: short pieces, response pieces, shill pieces, longer pieces. And, YouTube is the second most popular search engine right under Google Search. Maybe Pinterest, even.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

OCTOBER 22, 2013

” Google feels the same way. But because Google was built by an army of earnest, hopeful, geeky, and lonely nerds — all of whom had just fallen off the turnip truck — it’s taken over 5-years for Google to get a clue. ” Poor Google, always falling for the bad boys. .” I know how it is.

Google 80

Google Adsense Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 17, 2013

Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). When I started out in 2003, my space was called new media, my work, new media marketing. Now, it’s content marketing, digital PR, social media marketing, etc. That sucks. Let me count the ways. Nobody says that anymore.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. The Long Tail strategy for AdWords works for blogger outreach. My expertise, however, is online community outreach and engagement.

Blogger 80

Blogger Outreach Social Media PR 80