Adwords. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google Webmaster Tools. Seeing all the keywords for which Google shows your site on search results may lead to some unexplored topic areas. Google AdWords Keyword Tool. MORE >>

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. Google Analytics. MORE >>

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. There are no specific best practices as every Adwords campaign is different, so you need to look at your own goals, and your own campaign performance before setting up rules. Below are 7 examples of strategic ways to utilize Automated Rules for Adwords campaigns. Ad Level: Pause. STRATEGY EXAMPLES. Summary. MORE >>

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top. What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.? MORE >>

'Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? In theory, yes, but none of us have an infinite amount of marketing dollars to spend. Google Adwords allows you to target and segment your target audience in multiple ways including, Geographical, Day, and Device Targeting. Lastly, Day Parting allows you to adjust keyword bids between different days or hours of the days in order to spend your marketing dollars when you are most profitable. Share away? MORE >>