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Tools and resources: Getting started with Google Analytics 4

Martech

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Google Tag Manager help. For WordPress.

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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History.

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A Quick Guide to Google Ads Copywriting

Anyword

The Google homepage: nothing but a logo, a search box, and two buttons, in a sea of white. Writing Google ad copy. Here is our quick and dirty guide to help you win in your Google Ads efforts. Google AdWords Ad Copy Character Limits. The bad news is that Google ad copy limits are set to change again.

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Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

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How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. I don’t need to explain the how of implementing labels; I’ll let Google do that. Label: Outcomes.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. If you have a lot of other marketing tasks on your plate, this process can seem daunting. PPC Management Tools. WordStream PPC Advisor.