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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

You may be interested in learning a new skill but unsure it’s the right fit or unfamiliar with the expectations of roles associated with it. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. HubSpot Academy Inbound Marketing Certification Course.

Training 185
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7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot

Names are one of the hardest things to remember -- because, let’s be honest, people aren’t that interested in them. This HubSpot mention feels natural because the recipient knows an employee who works there -- so if your prospect has a connection to a coworker, feel free to drop your company’s name. My name is … ”. Best, Billy.

Outreach 101
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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Google knows what you're doing, and will let you do it! Google also clearly states that it uses ccTLD to determine country targeting.

SEO 97
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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed.

Facebook 101
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tools of the trade: webinars and online presentations

The Effective Marketer

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? United States License.

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International SEO 101: Which Domain Structure Should You Use?

Hubspot

What Does Google Think? Google very clearly states that they use ccTLD to determine country targeting. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. We created two nearly identical surveys: one targeted to a representative sample in the U.S. What Do Users Think?

Domain 28
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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Flipboard curates and showcases content from various trusted sources and websites based on the topics of interest you follow. Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+.