The Social Media Monitoring Metric We Need, But Can’t Get
Webbiquity
APRIL 11, 2011
Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.
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