The Social Media Monitoring Metric We Need, But Can’t Get
Webbiquity
APRIL 11, 2011
When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Lots of people are outraged.
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