Choozle
NOVEMBER 13, 2018
Our keyword list uses similar phrases we target in search advertising, but also a lot more general terms like “digital advertising” or “programmatic advertising” to widen our available inventory. Bottom line is, AdWords lists don’t work for display —and we ran the tests to prove that. More on that later.).
WebMarketCentral
DECEMBER 28, 2009
How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. What are the four stages of Twitter enlightenment? How important is Twitter for business?
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markempa
OCTOBER 21, 2012
An ICP is the foundation of your entire lead generation program. It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. The dangers of not having an accurate ICP: If your ICP isn’t spot on, your lead generation will be off and there will be no getting it on track.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.
Webbiquity
MARCH 27, 2013
Tracy Gold offers tips for creating a more effective LinkedIn profile, among them writing a rich but concise summary (“use concrete details like results you have generated and tasks you do on a daily basis to show people how awesome you are, not tell them,” and connecting with care (“I favor being a tad picky.
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