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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? George’s Linkedin profile will make you a Hubspot expert. Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it.

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A Marketer's Guide to Tracking Online Campaigns

Hubspot

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. The example below is a screenshot from HubSpot's sources report. Each "campaign" represents a separate tracking URL that we've created for different PPC campaigns. The Basics.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Interactive Content Statistics. . Blogging Statistics . . #1. Top. . . .

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

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What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

CRM software like Salesforce or HubSpot. Most technologies in this area will drive search engine marketing, retargeting, display ads, social PPC and campaign tracking. . A solid CRM solution like HubSpot or Salesforce will help you track all customer relationships, and provide valuable insights . Let’s take a closer look. . .

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I ” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. And 73% of U.S. companies now use social media for marketing.