KoMarketing Associates

NOVEMBER 3, 2015

Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. Consider matching this data against your WMT data to generate keyword and content ideas. AdWords Keyword Planner. How does this help with keyword generation?

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

MARCH 29, 2018

This will help determine relevant link building opportunities, and generate new content ideas. analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Google Adwords Keyword Planner. Screaming Frog. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Image via Marketing Land. Google Display Network Opportunities.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

MARCH 22, 2018

Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Assist with ad copy creation by dynamically generating and delivering a tailored ad. Dynamically generated ads can sometimes not match user intent or fit properly with description text.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

DECEMBER 27, 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

APRIL 27, 2017

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. AdWords Customer Match. Products or services tailored to specific buyer needs.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JULY 19, 2016

It’s also critical for us when generating content for our Chinese site as it allows us to better understand the market from both countries. AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. Paid Search Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

NOVEMBER 19, 2013

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Three elements of Google’s program that benefit our existing search engine advertising programs include: Remarketing Lists for Search : Remarketing lists allow AdWords ads to get a more prominent position for relevant users.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. How does Google make money?

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MARCH 13, 2014

Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. Lead Generation Search Engine Advertising Search Engine Marketing Blog'

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

APRIL 26, 2018

Is it to generate awareness for a brand or specific initiative. Is it to generate qualified leads? Start with identifying the goals of the program and how your firm’s unique strengths fit into making those goals achievable. Key questions include: What are the program objectives? By what metrics will success be defined?

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

JUNE 21, 2018

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy. percent AdWords advertisers who don’t have tracking in place?

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

FEBRUARY 24, 2015

Generate Leads for Exports. To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Those tactics in summary: YouTube Integration. Trade Show Appointments. Leverage Technical Support.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

APRIL 22, 2014

Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. Demand Generation Search Engine Marketing Blog Social Media Strategies'

Facebook 120

Facebook Ads Adwords Budget Programs 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. How does Google make money?

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

OCTOBER 20, 2015

This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. It’s Not Just Google AdWords. Generate App Downloads and Engagement. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Do leads generated fit the profile of your target audience? What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. By giving this content new life, we were able to support lead generation efforts and create additional visibility – without the time it usually takes to produce an in-depth asset. Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

DECEMBER 6, 2016

Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. Or has their strategy mainly stayed the same?).

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

JULY 7, 2015

In fact, it’s been found that Facebook posts with images generate 100% more engagement, so when you are announcing big news that needs to stand out from the crowd’s barrage of content they consume online each day, a visual representation is much more likely to get more attention and engagement.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

DECEMBER 19, 2013

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. 168 Case Studies on Generating Traffic from 124 Experts.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 29, 2015

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. Not only will these initiatives frequently generate SEO-friendly links for the website, but they build organizational and individual brand awareness as well. Well researched lists almost always do well.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. Add Paul: https://plus.google.com/102020971187267438341. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

NOVEMBER 20, 2014

This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. Source: Heatmap generated by Mediative. CPC is determined by factoring in your maximum CPC and your Quality Score.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Since the essential function of PPC campaigns is generating conversions, we recommend checking to see if the site design is appealing to Chinese consumers and is relevant to people’s search results. Sign the Contract.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Since the essential function of PPC campaigns is generating conversions, we recommend checking to see if the site design is appealing to Chinese consumers and is relevant to people’s search results. Sign the Contract.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Survey data infers that this platform’s characteristics may better support objectives specific to lead generation and sales activity.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MARCH 30, 2012

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Keep It Simple & Back to the Basics.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

SEPTEMBER 9, 2014

For example, one of the top pages linked to on KoMarketing is our keyword generator tool : Click to enlarge. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer).

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

JANUARY 20, 2015

In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. And brand awareness will only become more important to generating search results in the future. She built the profile from the ground up and aims to display several unique aspects of life at KoMarketing.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120