Biznology

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. Is it create awareness, drive conversions, generate likes?

Adwords 175
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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. Chances are, you’ll have a pretty good sense of this from the conversations you’re already having with clients and prospects. Bigger isn’t always better.

SEO 136
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Testing for B-to-B Marketers: How hard is it?

Biznology

Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools.

B to B 80
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Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally.

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Your keywords suck and are outdated

Biznology

Keyword Generator: Using Ubersuggest for content optimization (jenifferthompson.com). How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). The Social Media Marketing Cheat Sheet (kevinanchi.wordpress.com). Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).

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10 SEO measurements every marketer should know

Biznology

Beyond the first page of results, your hopes for generating traffic drop significantly. A good tools for measuring search volume is the Keyword Tool in Google Adwords. CPC’s can also be found with Google Adwords’ Keywords Tool. It’s important to choose keywords where you can achieve a high rank. per click.

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How do you optimize paid media?

Biznology

Facebook Page Post ads generate 49 times more clicks at 45 percent less cost; and according to Nielsen, a Promoted Tweet impression drove a 22% average increase in message association compared to users not exposed to Promoted Tweets. Early results are highly preliminary, but promising.