Anything Goes Marketing
FEBRUARY 24, 2008
We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. They don't seem to have any Google AdWords that are specific to this campaign. You can thank me later Kraft).
Anything Goes Marketing
SEPTEMBER 20, 2008
I've also seen companies use a dedicated 1-800 number as part of their lead nurturing campaigns which allows them to easily indicate that the call was generated from a lead nurturing channel. For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords.
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Anything Goes Marketing
NOVEMBER 27, 2006
Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Survey Tools Sample Size Calculator : Tells you how many survey respondents you need to generate a meaningful results. Tags: email marketing lead generation lead conversion search.
Anything Goes Marketing
AUGUST 19, 2006
These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you've had enough of e-marketing, here is what I recommend: Simplify your website.
Anything Goes Marketing
NOVEMBER 16, 2008
It's been proven that archived webinars can generate more leads then the actual live event. This is just one example of how marketers need to go beyond lead generation to concentrate on the lead funnel and developing strategies to move leads through this funnel. Here are my recommendations: Reuse your webinars.
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