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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. This article is intended to help marketers navigate the complex world of marketing technology. Gartner Research. Gartner Research. But fear not!

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that. Whether you intend to be a digital marketing generalist or specialize in a specific area, it certainly helps to understand the entire digital marketing ecosystem. Digital Marketing For Dummies.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

At Summit, everyone wants to help you, and there’s no office politics or ulterior motives involved as to why. After networking with the best-of-best at Summit, you will be able to quote users (aka Josh Hill) and well-known companies to justify your processes, budget, and even make a case for additional headcount.—