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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. This article is intended to help marketers navigate the complex world of marketing technology. Gartner Research. Gartner Research. But fear not!

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing is an evolving field with emerging trends constantly making headways. We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Geography and location. Ad extensions.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

At Summit, everyone wants to help you, and there’s no office politics or ulterior motives involved as to why. Continue to attend Summit each year to validate what you are doing is a best practice, learn how to enhance what you are doing, and stay ahead of the curve on upcoming trends and platform enhancements.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Social Media Examiner. .

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The Ultimate List of B2B Marketing Tools

Zoominfo

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Market Intelligence.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Web trend map. 8217; On Linkedin. Tweet This!