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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. This article is intended to help marketers navigate the complex world of marketing technology. Gartner Research. Gartner Research. But fear not!

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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

The more relevant, fresh data businesses can process and derive insights from, the more opportunities there are to improve B2B demand generation and marketing. Tools need to share data to help different departments communicate with each other. This should be an ongoing, standardized process that all teams are invested in.

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How to Choose the Right Marketing Strategy for Your SaaS Business

The Lead Agency

The process of buying SaaS is quick, transactional, and done.”. Adopting a strong content marketing based strategy will help position your business and brand as a thought leader. According to the American research and advisory firm Gartner , 80% of your future revenue is likely to come from 20% of your existing customer base.

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Google Ads (formerly Google AdWords) offers a powerful ability to take that prospect email list you have been building and target them across the Google Search Network known as Customer Match. Powerful content pieces that you can use for your top-of-funnel ABM remarketing campaigns could be industry reports generated by Forrester or Gartner.

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What Are the Benefits of Advertising in Account-Based Marketing?

Terminus

Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. According to Gartner, on average there are eight to ten stakeholders involved in a technology decision-making process or complex sales cycle. Learn More About ABM Advertising.

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Google Ads (formerly Google AdWords) offers a powerful ability to take that prospect email list you have been building and target them across the Google Search Network known as Customer Match. Powerful content pieces that you can use for your top-of-funnel ABM remarketing campaigns could be industry reports generated by Forrester or Gartner.

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP.