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| | LEAD VIEWS
AUGUST 14, 2012 Marcom Fatigue: Should Marketers Worry?
Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. Our profession is beginning to see signs of marcom fatigue. We may have hit a marketing plateau due to the overload.
| | JILL KONRATH'S FRESH SALES STRATEGIES BLOG
SEPTEMBER 27, 2010 Wake Up, Boss! Your Salespeople Need Help
Gartner) or seek out suggestions from their closest peers. Whereas they used to engage vendors about a third of the way into the process, now they are waiting until the last third. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. But here's what I love best about it. know the answer.
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| | LEAD VIEWS
MAY 15, 2012 What does Big Data mean for marketing?
Yes, Big Data is currently at the peak of a Gartner hype cycle. The old challenges, tools and processes are still there, but we shouldn’t think of them as Big Data. Google AdWords). They help to answer these kinds of questions: What real-time offers do prospects prefer? Is every data-intensive challenge a Big Data problem? May be not. Relatively new technologies (e.g.,
| | B2B CONVERSATIONS NOW
SEPTEMBER 16, 2010 Why Won’t Anyone Return My !*#@$% Call? (guest post)
Of course, SoftwareAdvice and EchoQuote are poised to help Sales get back in the game , but that’s another discussion. Gartner) or seek out suggestions from their closest peers. Whereas they used to engage vendors about a third of the way into the process, now they are waiting until the last third. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. The following is what we think it will take to succeed in an era when the buyer controls the process. Enjoy! know the answer.
| | B2B MARKETING ZONE POSTS
SEPTEMBER 8, 2010 Top 37 B2B Marketing Posts and Hot Topics August 2010
Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. Doing so will increase your sales and reduce your Adwords expenses. From a marketer’s perspective, they’re a welcome addition to the communications arsenal – helping bring to life complicated and potentially dry content in a highly engaging way. . Quite frankly, I couldn’t make the 420 mile trip to LA to check it out in person even though I knew it included a nice Gartner case study about Gartner newScale Success Story.
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