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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Don’t forget that you can also promote your YouTube videos (done through Adwords. Google still reigns as the king of search with approximately two-thirds of all US searches. Sponsored Posts.

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not.