Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 21, 2008
It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.
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