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How to Get Started With Paid Search [Free Guide]

Hubspot

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

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How to Launch a Google AdWords Campaign the RIGHT Way

Hubspot

But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. Once you've compiled your keyword list, you’re ready to create your AdWords account. The structure of your account in Google AdWords is critical to the efficiency and success of your paid search campaign.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn’t be forgotten.

Facebook 101
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tools of the trade: webinars and online presentations

The Effective Marketer

Depending on the category, or type, of webinar usage you will be able to list out all the features you need. Each webinar platform has a set of features that can be useful or useless and why pay a premium if you don’t care whether circles can be drawn on the screen? United States License.

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3 Awesome Uses of Paid Search Campaigns

Hubspot

For example, if we wanted to test a feature of our forms, we could have two versions of the same landing page, each with a different form layout, and send the ad to each of those. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed. Below is a sample Search Terms report.

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4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it's also a great way to gain insights for generating leads from LinkedIn.

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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn’t be forgotten.