The Ultimate Guide to PPC
Hubspot
AUGUST 8, 2019
This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Your keywords should inform your ad text. Google Ads (formerly known as AdWords). The information you can gather from Google Analytics can be used for PPC and beyond. The search engine receives 3.5 Bid Adjustments.
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