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How to Upgrade Your B2B Marketing Strategy with AdWords


Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Divide informational keywords and transactional keywords : For example, “what is customer relationship management” versus “buy crm software”, or “do i need crm” versus “customer relationship management solutions”. The biggest downside of AdWords is the character limit. Win-win!

The Most Important Changes to Google AdWords in 2013


Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I''m assuming you don''t want to make it your job. wrote about the importance of user context here at HubSpot in June -- considering the time, location, and device of the searcher allows for better ad messaging. What’s Next for AdWords in 2014? right?

Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile


This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. It matters because understanding user context will help you run more profitable AdWords campaigns.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. ”).

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B2B Marketing Trends for 2016

those resources in which they're featured. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. All of the contributors to this report are featured on the B2B Marketing Zone. Please contact for more information.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Implementations of these features are intentionally simple, since ease of use is more important than sophisticated options for small business marketers. Users can also flag the closed leads manually.

How to Use New Anonymous Targeting to Get Sales Faster


As marketers, we all want to make our websites as informative and relevant to our visitors as possible. Marketers looking to customize content to be more relevant for their target audience have likely embraced smart content to do that -- customizing a contact''s web experience using the information we''ve collected about them. HubSpot Lessons Wait, what is smart content again?

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

The profile shows information about the web server, hosting providers, content management systems, and much more. AdWords Wrapper. What is it? : The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. HubSpot Sidekick. SEO Tools. SERP Snippet Optimization Tool. What is it? What is it?

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution


At HubSpot, we held onto this notion for a while. As we said before, it took us at HubSpot awhile to realize this. recent post on the subject from HubSpot CTO and co-founder Dharmesh Shah revealed that 53% of our customers admitted to using ads alongside their inbound efforts. AdWords. Source: Digital Information World ). But then things started to change.

B2B Marketing Trends for 2016

those resources in which they're featured. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. All of the contributors to this report are featured on the B2B Marketing Zone. Please contact for more information.

26 Outstanding LinkedIn Tips and Tactics


Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.” It takes all the information in your profile and coverts it to a simple resumé that you can print out.

57 Basic Marketing Analytics Terms Everyone Should Know


This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics. This metric can be found in HubSpot. Last AdWords Click.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. Usually I do this by taking a close look at which features have become more common since the last report. As I say, the new format does make finding vendors with specific features much easier.

10 Examples of Facebook Ads That Actually Work (And Why)


Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn’t be forgotten. Want to see how HubSpot uses Facebook?

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide


The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. Furthermore, research shows that website visitors pay attention to information-carrying images more than images that are simply page decoration. Here’s the search volume of “blogging” and related terms: 4) HubSpot Keywords App.

B2B Marketing Trends for 2016

those resources in which they're featured. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. All of the contributors to this report are featured on the B2B Marketing Zone. Please contact for more information.

The Top 10 Best Resources to Learn About SEO

Vertical Response

This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. It’s full of information and pictures that go along with actionable tips that you can use to improve your Google rankings. 5. HubSpot has a five-step guide that checks your website against your competition. Google Adwords Keyword Tools.

4 Helpful Tools for Identifying the Right Keywords


He is looking for information on installation or someone to perform the installation, and- that could be you! Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website. Google AdWords Keyword Tool : Google has a few tools that make it easy to conduct keyword research.

25 Clever Ways to Grow Your Email Marketing List


Then feature that tab in the Views and Apps section of your new Facebook page design. 8) Run a promotion on a partner or affiliate website to collect email addresses from a fresh source. 9) Collect email addresses at offline events like trade shows , and import them into your database. Connect with HubSpot 25 Ways to Grow Your Email Marketing List. 1) Create remarkable email content.

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HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. As Hubspot notes in an excellent blog on the topic, in the beginning, HTTPs encryption only applied to users logged in to Google.

A Brief History of Online Advertising


Visitors could click links to view information about landmarks and museums around the world to highlight the internet's ability to transport you to different locations virtually. The most impressive feature of D.A.R.T. By the early 2000s, it was standard for web browsers to come with pop-up blocking features. Check out a condensed history of online advertising below.

Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week


Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Learn more about Twitter Analytics at HubSpot.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week


So we have a number of great stories that will fill you in on the latest updates, features, and changes in social marketing this week. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn. For more information, check out the article on Search Engine Land.

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What Is Digital Marketing?


At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. One of the most common types of PPC is Google AdWords. Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. So What Exactly is Digital Marketing? Your website.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company. SAP HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads. For

How We Built Our Content Marketing Stack to Drive 10x ROI


Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. For example, a company might rely on Salesforce for managing the sales process, HubSpot for inbounding, Adobe for content, and so on. The scene has changed dramatically since then.

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week


Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. Audiences of The Big Stage will be greeted with an interactive website featuring videos, Q&As, and profiles to help the brand engage its community. You''re smart. Enjoy! YOUTU.

16 Google Tools to Improve Marketing Effectiveness


When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Google AdWords. The chances are you have probably already tried out Google AdWords. Or you could feature a calendar. Google Reader gives you a way to filter through a lot of important information quickly. Connect with HubSpot Google Tags.

There is No Such Thing As an Offline Business Anymore


Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. It's to introduce yourself and ask for information in return. This means you need a landing page design with a form that will capture information from your leads like name, address, phone number, and email address. Feature a Blog or Learning Center.

10 Tips for Getting Long-Term Traffic to Your Content


Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. It’s simple.

PPC for Startup Marketers: An Introductory Guide


To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. 3) Know your competitors like your best friend. For startups looking to get going with PPC, it can be overwhelming. What makes us special? Where do we offer our product? to buy, to sign up)?

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Without marketing offers, your website visitors would have no reason to convert on your website and provide you with the contact information you need to segment, nurture, and close them into customers. Definitely!

How to Write a Press Release in 4 Easy Steps [+Examples]


Boilerplate: a brief paragraph about your company – what it does, who its clients are, where it’s located, how to get more information, links to its website and social media profiles, phone numbers and physical address. Encourage readers to visit your site or contact a real person for more information. Just put the necessary information down that they need. Follow their lead.

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inbound marketing training for free

The Effective Marketer

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Pretty amazing that it was a free week of packed information. Thanks.

How Ad Blocking Works: Everything You Need to Know


When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. So why is everyone freaking out? Let's dig in together. What Are Ad Blockers? What do ad blockers block?

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Microsoft buys LinkedIn: the largest martech acquisition in history?


The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape. This effect is most evident with ad blocking features and plug-ins for web browsers. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. Are the above points too indirect?

Google+ Launches Real-Time Search and Hashtag Support


The idea was that Google+ would provide Google with the data it needed to create a real-time feature robust enough to re-introduce to search results, even without data from Twitter. Yesterday, Google began rolling out real-time search functionality for its search feature within Google+. Connect with HubSpot Well, it looks like Google is moving to making good on its promise.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. analyzing the trends, and developing actionable insights to make better informed marketing decisions. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about HubSpot's COS here.). 12) CAN-SPAM.

7 Reasons Most Enterprise Websites Fall Short


That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). Extra Resources: How to Build Calls-to-Action with HubSpot Software. American statistician and professor Edward Tufte once said, “Clutter and confusion are failures of design, not attributes of information.". What makes a website truly great? killer SEO strategy?

A Year in Review: The Biggest Social Media Updates of 2013


Facebook, which says its ultimate goal is to provide a “customized newspaper” - like experience, made good on its promise this year by updating its EdgeRank algorithm to include new features that have a big impact for marketers. One such feature is the new rule for ads: Images in ads can''t be made up of more than 20% text. Can you believe 2013 is almost over? Ebooks?