Remove field
Remove Adwords Remove Features Remove Salesforce.com Remove Software
article thumbnail

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

article thumbnail

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. But it only recently added even simple landing pages and Web forms, and still has limited lead scoring, email and nurturing features.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Pardot and other SMB systems don’t just offer a few simple features. The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. But I didn’t check Pardot against my full list of possible features, so don’t get the impression that it does everything.

article thumbnail

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Especially in that B2C field but also big end B2B. And finally, only 14% use event management software. About 22% of companies in B2C will use Event Management Software. But only 9% in B2B are using Event Management Software. Pretty standard contact fields. But I’ve also made some custom fields.

article thumbnail

PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. And one of our favorite features is being able to streamline cross-device messaging. Presenters.