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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Many will offer sample certifications and freely accessible coursework to get marketers started as well. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Facebook Blueprint eLearning Courses / Certifications.

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How to reach your customers at work or at home

Biznology

First, they matched the Twitter handles in the business record to those in the consumer database. To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. He explained that Stirista already had a massive database of B2B and consumer records. And the response shot up.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Twitter is another great tool to see which topics are trending and hashtags that are relevant to your industry and target audience. Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+.

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7 Expert Email Marketing Tips You're Probably Missing Out On

Hubspot

Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. newsletter, twitter, adwords, etc.). For Facebook: [link] [link]. Not a fan of coding?