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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Custom Social Media Graphics. Additionally, creating a “suite” of related images optimized for each network ’s best photo size could be a great visual way to share the news.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

BuzzSumo is a great, if not a must-have, tool for content marketers to identify what content and keywords are working well, which platforms and channels are driving social sharing and engagement, and who the key competitors and influencers are in your space. Hootsuite is still my top choice for social media scheduling and sharing.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most.

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7 Expert Email Marketing Tips You're Probably Missing Out On

Hubspot

Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. Let's say you’re promoting your summer sale across email, social media, and in person.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

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More Than Words: Online Courses to Improve Your Freelancer Toolbox (and Stay Competitive)

ClearVoice

Ideally, they want writers who can also edit video, know their way around Yoast, and can knock together social graphics. Increasingly as Facebook and Google’s algorithms affect corporate fortunes and reputations, clients want their content creators also to be familiar with paid social campaigns, structured data, and data analytics.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Interestingly, traditional media still remains the most trusted medium of advertising: 60% of people trust traditional media compared to social media (29%). Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Tap into Your Own Network.