article thumbnail

Top 10 Tools for B2B Marketers

KoMarketing Associates

Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool. AdWords helps users attract customers and clients with ads that appear in search results. Photos courtesy of Tumblr , Google AdWords , and Optimizely.

article thumbnail

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Today there are so many different PPC targeting options available within Adwords and beyond it. If your priority is to generate leads, then you can explore using Facebook’s lead capture ads. Here’s an overview of how to target your audience with AdWords PPC and social media. AdWords audience targeting.

PPC 42
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? Lead Capture. We don’t think so!

article thumbnail

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? Lead Capture. We don’t think so!

article thumbnail

Things We Learnt The Hard Way – The Ambiguous Facebook Ad Fiasco

LeadSquared

Facebook marketing mistakes that we learned from. Quite a while ago, we ran a Facebook ad campaign that brought us no business, and cost us a (small) fortune. Both can lead to severe marketing mistakes and failed campaigns as a result. This is where the first Facebook marketing mistake for this campaign was made: 1.

article thumbnail

The 16 Best Digital Marketing Tools in 2019

Hubspot

You can set up web forms , popup forms , and live chat software for lead capture. Google AdWords. Price : AdWords run on a pay-per-click model. Google AdWords is one of the most popular options for advertising your business on Google's search engine results' pages. Image Source. Image Source.

article thumbnail

Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

What should be the bidding strategy for running Facebook ads? Since these are lead generation ads, you would choose website conversions as goal. Facebook allows you to optimize your bidding for different actions, like website conversions. What all can be the Facebook strategies? How to increase organic reach in Facebook?