Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. A/B test landing pages. Review landing page and provide recommendations to designer. Design landing pages. Launch new campaigns.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Online Marketing Institute

DECEMBER 23, 2010

We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Conversion actions are not all created equal (e.g.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

MARCH 21, 2011

If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. Enter your URL here and on the results page, scroll down to the “Download times&# section.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Adobe Experience Cloud Blog

JANUARY 10, 2018

There is no better way to educate leads on your value proposition than webinars. The problem is: Many marketers create webinars that deliver little value. Worse, they don’t know how to create webinars that turn leads into ready-to-buy opportunities. Webinars have become so common that there’s a lot of noise around the format.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. The Internet came along.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28