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How to Track Your Paid Advertising Through Marketo

SmartBug Media

Here’s how: Track Paid Advertising in Marketo Using UTMs or Integrations. At a high level, you should use a different UTM for each ad you create and point all your ads to forms that push data into Marketo. Create UTM fields in Marketo to easily capture parameters like source and campaign for each of your leads.

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Perfect your Post-Click Experience to Boost ROI

Adobe Experience Cloud Blog

That’s why 63% of all new web visitors bounce instantly according to Kissmetrics and why most landing page conversions are so low. (To To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) What Makes a Good, Soft Landing?

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The Paid Marketing Metrics You Must Measure

Adobe Experience Cloud Blog

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. If you are, there are new options available all the time, like the recent launch of the LinkedIn ‘Lead Accelerator’ You can review the options on our Content Distribution matrix.

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How to Build a Super Audience for Your Ads

Adobe Experience Cloud Blog

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Begin by identifying a list of ideal customers and input this list into Facebook to create a lookalike audience.

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The Truth About Intent Data

Rev

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . Probably not.

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Incorporating Mobile Ad Tech into Your Marketing Strategy

Adobe Experience Cloud Blog

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. Let’s take a look at a new solution—Facebook Lead Ads. The best part?