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Webinar Recording: 5 Landing Page Optimization Tips to Improve Conversion Immediately

LeadSquared

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Is it necessary to add client information on the landing page or can I add social proof on that page? Do pop up inquiry windows actually help in SEO or lead conversion ?

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Generate leads. Drive sales.

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. What should be the bidding strategy for running Facebook ads? Since these are lead generation ads, you would choose website conversions as goal. What all can be the Facebook strategies?

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Things We Learnt The Hard Way – The Ambiguous Facebook Ad Fiasco

LeadSquared

Facebook marketing mistakes that we learned from. Quite a while ago, we ran a Facebook ad campaign that brought us no business, and cost us a (small) fortune. Both can lead to severe marketing mistakes and failed campaigns as a result. This is where the first Facebook marketing mistake for this campaign was made: 1.

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5 Social Media Tactics for Lead Generation

LeadSquared

Social media has long broken its traditional role of brand awareness and engagement, and eased into the territory of lead generation and customer service. There was a time, when it was possible to reach a fair share of people organically, but we all know how hard that is now on Facebook. So, define what a lead means to you.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

Marketers at B2C companies post ads for their product, hoping that their prospective customers click on the ads, go to the landing page for that product and ultimately make a purchase. Considering the length of a B2B conversion funnel, you may need to create a diverse series of ads for AdWords.

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Webinar Post-16 Simple Ways Marketers Can Get Better At Digital Marketing in 2016 – FAQ (Part II)

LeadSquared

Take the time to know your lead a bit better. Right from the form of addressing them to perhaps sharing custom content and tailoring services to their requirements – show your leads that you are genuinely interested and remember them. How to increase traffic to lead conversion ? We are already using FB for lead generation.