4 Unique AdWords Audiences and How to Effectively Market to Them
KoMarketing Associates
MAY 22, 2018
At the time, platforms such as AdWords didn’t offer much for ad personalization. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords.
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