SEO vs. PPC: When to Optimize and When to Pay for Traffic
Hubspot
JULY 18, 2019
There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.
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