Customer Experience Matrix

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Social media is still a major focus for Lexer.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. .) - ad tech integration. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. Hubspot Marketing VP Mike Volpe said that paid search can be tracked as a source, and that clients have not requested deeper integration – apparently because they’re already happy with the AdWords interface.

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Why Social Media Really Matters

Customer Experience Matrix

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.