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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. The search engine receives 3.5

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Google AdWords could be a mystery if you’re new to it.

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17 Best Paid Media Tools for Marketers

Single Grain

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Those who do are 74% more likely to get strong results - Orbit Media. . . . In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media.

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The Big List of Content Marketing Acronyms

Brandpoint

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. We’ve been there.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.