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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You.

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Upcoming Marketing Events 2019-2020

nDash

Google Ads / AdWords: Analysis, Creation and Conversion. Pro Link Building. B2B Marketing Exchange — February 24-26, 2020 — Scottsdale, AZ. There will also be a variety of Masters training workshops you can sign up for. Some of the workshops include: Advanced SEO: Organic Traffic Optimization.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). A sound SEO strategy includes achieving links from high quality sites.

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The Biggest SEO Blunders of All Time

Hubspot

Back in 2011, it was discovered that online retailer Overstock.com was encouraging colleges and universities to embed links on their websites in exchange for faculty and student discounts on Overstock.com merchandise. As far as terrible, sleazy, no-good, rotten link-building schemes go, this one was actually pretty clever.

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SEO Tool Review: SEMRush

WebMarketCentral

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. FTC Disclosure Notice: The SEMRush tools were provided free of charge for 60 days to facilitate this analysis and review.

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How to Do SEO in 2020 [Full Guide]

flux.la

Other free tools that generate potential LSI keywords are Ubersuggest and the Keyword Planner Tool via Google AdWords. To get keyword ideas, you need to login to your Google AdWords account and go to Tools, and click on Keyword Planner. Such conversion tracking can be easily monitored through Google AdWords.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Besides Google Adwords and Bing, what other major PPC sevices are. Solicit quick and easy contributions from other bloggers in the industry, providing links and references in exchange for assistance. As a way to gain additional, organic links, those included in the list can show off their inclusion with a community badge.